Skin Journey Marketing Done
Right in 2024 MasterClass
Start your Skin Journey Marketing transformation today!
In today's fast-paced world, maximising your client database and boosting retention is non-negotiable. Starting clients on their personalised skin journey with your clinic boosts retention and revenue.
Our strategic marketing plan is your secret weapon, showcasing your dedication to stellar skincare results, delighting clients, and establishing your clinic as THE go-to for expert skincare solutions.
Ready for a foolproof system that guarantees ROI and empowers your team to launch clients into their unique skin journeys?
Let's supercharge your clinic (or salon)!
Unlock the Essential Skin Journey Marketing Package with Vanessa McDonald and the SMS team! Elevate your skin business to new heights with this complete marketing solution based on our 4-Phase Skin Journey Marketing Map.
What is the 4-Phase Skin Journey Marketing Map?
Picture the Skin Journey Marketing Map as a simple 4-step strategy. Your team can use it with every client,
no matter where they are on their skincare journey. It's that easy.
The result? You'll see an increase in skin consultations, more bookings for skin treatments, and more clients choosing personalised skincare programs before moving on to a longterm maintenance plan.
Your team loves giving skin treatments and recommending home care routines
because they're passionate about what they do.
The Skin Journey Marketing Map will make this a reality.
Phase 1
CONSULTATION
& KICK-START STRATEGY
Phase 2
RETENTION STRATEGY FOR VISIT 2 & VISIT 3
Phase 3
PERSONALISED
TREATMENT PROGRAM STRATEGY
Phase 4
MAINTENANCE PLAN LONG TERM CUSTOMER LOYALTY
Get ready for something extraordinary:
The Essential Skin Journey Marketing Package!
A complete marketing and in-clinic system, powered by the 4-Phase Marketing Map, designed to supercharge your team in bringing more clients onto their Skin Journey and keeping them for life. Don't miss out on this exciting opportunity.
Phase 1
Appointment
1
KICKSTART
Phase 2
Appointment
2 and 3
RETAIN
Phase 3
Appointment
4 - 8
TRANSFORM
Phase 4
Appointment
9 - 14 plus
MAINTAIN
The Essential Skin Journey Marketing Package Inclusions
EVERYTHING YOU NEED TO GROW AND SCALE THROUGH SKIN!
The SMS team have taken care of everything such as the marketing strategy, artwork and design plus all the copy.
Skin Journey Kick-Start Strategy
• 1 x A6 flyer Skin Journey Kick Start Package
• 1x A4 Poster
• 1x Email Reminder
Skin Journey Retention Strategy
• 1 x Skin Journey Gift Pack
• 2 x Emails (Retention & Retail)
Skin Journey Transition Strategy
into Personalised Treatment Programs
• 1 x A4 Display Poster
Skin Journey Maintenance Strategy
Monthly Maintenance Plan
• 1 x A4 Display Poster
Access to Skin Journey Marketing HUB
portal with training videos to prepare the team.
PLUS
Skin Journey Strategy Consultation
with Vanessa McDonald (90 mins)
Vanessa's expertise will help you create your Skin Journey
Marketing Strategy, ensuring you reach your sales targets and
revenue goals.
Vanessa McDonald, founding director of Salon Marketing Solutions, is a marketing strategist with 22 years of experience in the professional beauty and skincare industry. Vanessa specialises in client retention and skin journey marketing strategies.
ARE YOU TIME POOR OR TECH
CHALLENGED? OR MAYBE BOTH?
Outsource the Artwork, Design & Implementation
of the Emails to the SMS Team!
REAL SALON OWNERS, REAL RESULTS!
"We launched the marketing in April 2023 and after 20 weeks have achieved $22,778.31 for the skin treatment retention strategy through the Gift Pack plus $28,175.75 for the free product offer to get more clients started on their personalised home care prescription. That's $50,954 in 5 months, and these are our front-end results!
The Skin Journey Marketing strategy has also increased revenue through treatment programs and memberships."
Jes Basile, Clinic Owner
Nuovo Skin & Health
"We launched the gift packs last week, which have been bloody AMAZING.
It has been received so well by not only the clients but also the team are so pumped by it, and today I made an extra $1000 just from the free cleanser voucher!"
Linda Garner, Clinic Owner
Instincts Body & Skin
"Vanessa McDonald and the SMS team have helped transform my business, increasing product and service growth and client retention through long-lasting client relationships.
The strategy we used increased treatment plans, higher retention rate and retail sales like you wouldn’t believe.
The best part of the strategy is it’s tailored to you, and everything works hand-in-hand, improving the business growth from many facets!"
Andrew Aldabet, Clinic Owner
Aldaco Aesthtics
info@salonmarketingsolutions.com.au